Life is complex, your projects shouldn't be.

Hi, I’m Meral and I help businesses bring ideas to life through strategic project management, marketing execution, and creative operations. From product launches to cross-functional initiatives, I bring structure, clarity, and momentum to every stage of the process.

Your projects, expertly managed from start to finish.

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Work with Me

At A Glance

  • 15+ Years of Experience

    Across various industries including beauty, CPG, luxury and healthcare.

  • Concept-to-Delivery Expert

    I bridge creativity and execution—from product launches to creative briefs—keeping teams aligned and timelines moving. Because a great idea is only as good as its delivery.

  • Various Strategic Functions

    From commercialization and brand packaging to marketing operations, I bring a cross-functional perspective shaped by working across multiple corporate disciplines to deliver results.

Companies I’ve Worked With.

L’Oreal

Shiseido

HH Global

Opella (Sanofi)

Notable Achievements

Managed $37M Portfolio of Retail Launch Programs

Led end-to-end retail design and gift-with-purchase programs for Lancôme across North America, managing timelines, vendors, creative execution, production, and risk mitigation.

Led Global Product Commercialization Initiatives

Managed complex product launches, packaging development, and go-to-market timelines across Kiehl's global teams, ensuring alignment from concept through market execution.

$6M+ Annual Business Savings Delivered

Developed and executed commercial sourcing strategies, agency evaluations, and vendor optimization initiatives for Opella that improved business efficiency and delivered significant cost savings.

Built Structure in Complex and Agile Environments

Created workflows, approval processes, and operating rhythms that improved decision-making, reduced revision cycles, and enabled teams to execute more efficiently at Shiseido and L'Oreal.

Get in Touch!

Schedule a free 15 minute introductory session with me to discuss your project needs.

Let's Connect
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